phenotypsetter stands for an attitude for playful, unconventional, forward and creative concept for clothes. Taking a conceptual approach, phenotypsetter attempts clothes in another shape, construction, material, visual and style, allowing them be made in a witty and novel approach.
The way we dress doesn’t confine to our gender and body. phenotypsetter does not set visually a definite style, and disregards trend and norms. We appreciate art and incorporate handmade details into the design for alternative textures of fabric and graphics.
phenotypsetter is proudly to be made in Hong Kong. We develop our own pattern and also work with skilled pattern maker and sewing technician at local sample room.
phenotypsetter started with gender neutral ready-to-wear, women and accessories lines are added later on for diversified creations.
ABOUT THE DESIGNER - JANE NG
Jane Ng learned fashion design and began her creative exploration at Alternatif Fashion Workshop. Her aesthetic and technical knowledge continues to develop and strengthen through her participation in different design contests and job experience of International brands. She started her brand phenotypsetter and shop at PMQ in 2014.